Plant Based Protein Super Blend

Fixlab

Perú

FixLab has developed the brand for the “PLANT-BASED Protein Super Blend” line based on evoking a conscious protein, including the name of the product and the technology behind it, brand strategy, positioning and messaging, and visual identity. , packaging and website.

The design is based on an organized pattern with a flat line and completely informative to reinforce the transparency of its content for its consumers. Early in their brand identity explorations, the design team landed on the idea of ​​using a drawn image of the most prominent products on the front of the packaging “nature’s little extractor”, a natural ecosystem and it seemed to be the perfect symbol for new company.

Pantone colors were taken after a long meeting and survey to stand out from its competitors and provide a more natural and conscious image of the brand’s main identity.

 

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Fixlab

Perú
Credits:

Diseñador: Amer Romaní Cardenas

Equipo: MKT TSC

Client:
The Superfood Company