Smak biscuits

The goal of SMAK’s branding is to give the customer a new wholesome experience during the grey workdays and lighten up the sometimes empty and lonely world of home office and quarantine. SMAK biscuits provide a few minutes of relaxation and recreation besides new, exciting tastes. The brand has three unique flavours: lemon-rosemary, orange-cinnamon and strawberry-basil.

The packaging emphasizes high quality Hungarian ingredients, tradition and expertise along with a modern and youthful point of view, which aims the target audience who are young adults in cities. Its colours and clean shapes bring the customers positive emotions. The shades represent the ingredients and flavouring, the rounded forms give you the shapes of the biscuit and sweet taste. The inside of the box includes a light story that gives the customer some possibility for self-awareness and mindfulness. The whole brand of SMAK communicates harmony, energy and satisfaction.