TRYE is an old English word that literally means VERY GOOD, BEST in regards to quality and experience received from discussed item.

Totally new brand created by people who work in the liquor industry for ages.

Created for modern people who have no preconceptions about how should drinks be consumed and how drinks should look like.

The brand does not dictate the style of living and consumption.

The brand looks different than other products look like.

The vodka design was developed specifically to differ from all other brands on the shelf and to be catchy.