Good Health Goes Green – Tata Tea Tulsi Green

WHAT WE DID
Brand Identity, Pack Design and Illustration for a new wellness offering from India’s leading tea brand.

Good health goes Green!
Extended work hours. Greater socialising. Family responsibilities. Our modern lifestyle sure makes it hard to stay healthy, doesn’t it? It’s no surprise that there’s a surfeit of healthy beverages – with Tata Tea Tulsi Green the latest addition. The key challenge was to convey that the product contained real Tulsi leaves – something we locked into the identity itself. The brown paper effect and muted colours also added freshness and a natural appeal – giving the pack a tasty yet good-for-you feeling!