In the southern regions of Ecuador we find the province of Loja, where a magical plant was discovered. One which contained the purest variety of quinine alongside magic dust with medical properties.
The storytelling of this product goes back to the 17th century involving this character Don Pedro. “A Jesuit From Loja fell ill with malaria, steadily approaching a certain death.Don Pedro, armed with the knowledge of the existence of this magic plant, cured him. This priest once Cured, managed to treat and heal one of the foremost spanish authorities in Loja. This authority, in turn, healed the wife of the vicery of Peru, the Count of Cinchón, the city from which this plant name was born: Cinchona. Acknowledging the wonders of this plant the Count took it all the way to Europe…
The small Gesture Of Don Pedro Leiva not only meant saving the life of a Jesuit, but rather it turned out to be solution to treat one of the most lethal illnesses that challenged humanity, malaria, saving all of Europe without even realizing it.” The water that melts from the snowy tops of the highest volcanoes meets the purity of quinine from Loja, Ecuador in the effervescence of Cinchona Drinks. Slightly bitter and sour notes bring its flavor to life, while the andean water from the mythic Cayambe volcano give it an unique and exotic texture that enchants the palate.
The challenge of this project was to develop a label that evokes this storytelling and the style of the XVII century. We utilized illustration and ornaments that symbolizes the cinchona plant, in addition to the use of decorative elements that emphasizes the overall design. The use of two main colors such as blue and gold to portrait connotations linked to the purity, history and bonds of the ingredients in this premium product. By the use of color we imply the change of flavor between each bottle.
The four-pack development aims to minimize the use of cardboard to make it a more environmentally friendly packaging. Reducing up to 60% of the use of the material, without the need to compromise its structure and functionality. It has a system in the upper part that allows the consumer to grasp the product and providing a high level of support to the packaging.