Agency: Gworkshop Design
Creative Director: José Luis García Eguiguren
Project Type: Produced, Commercial Work
Location: Quito, Ecuador
Packaging Contents: Dried Fruits
Packaging Substrate / Materials: Plastic – aluminium foil doypack bag
Printing Process: Flexography
Gworkshop Design was in charge of developing a packaging line for the Ecuadorian market. Through typographic use we broke the words of the product denominative to get the attention of the user. This system allows us to adapt any product of this line and generate a sustainable brand architecture over time. The chromatic use allows us to highlight the photography of the product generating a harmony and balance between all the graphic elements.
The idea of this project was to generate an elegant and sophisticated connotation, in addition to the harmony and cleanliness between its elements that allow the products to stand out on their own.
What makes this proposal is groundbreaking in the market. It is the use of “Didot” typography that presents a high contrast between the fine lines and the thick verticals against the beauty of the photography .