We were in charge of developing the new line of quinoa and chia snacks for the Ranger brand. These packages highlight the main character “BRUSS”, who discovers worlds with unique characteristics in space.
We develop a character who lives in a galaxy full of planets. Bruss is a born explorer who has a great imagination, this leads him to live stories full of emotion. Thus making it the most important element of the brand’s storytelling.
The Illustrations on the packages demonstrate Bruss’s adventures regarding the discovery of these new planets. The same ones are represented by the particular flavor of each of the snacks. Additionally, they are complemented with visual elements such as the rocket, the space propeller and the one to fly through space; to complement the communication of each story.