House of Coffees – Concept

Just Design

Cape Town and Johannesburg, South Africa

House of Coffees wanted to extend its portfolio by introducing a range of bespoke coffee blends, aimed at a younger, more trendy target audience (far outside of its current consumer set).

We created unique (almost satirical) illustrations for each variant to tell the story behind each blend’s aroma, origin and strength. The style, treatment and detail of the individual creations, place this coffee range squarely in the visual realm of the millennial consumer, with obvious nods to many of the key visual trends of the decade.

This design concept challenges the brand’s current approach and seeks to push its brand boundaries far beyond what may seem comfortable.


Just Design

Cape Town and Johannesburg, South Africa
Senior Designer: Jorin Buschor
Creative Director: Carla le Roux
House of Coffees