Twelve Tribes

As an importer and distributor of wines from all over the world, the client wanted to create their own house brand, naming it 12 Tribes, suggestive of the 12 tribes of Israel. A concept was born. There are three ranges of wine, all with the same logo icon, which differ according to the range. The 12 Tribes presents a range of labels, each with a custom illustrated symbol for each tribe and a common icon that we customized for the high-end, design-appropriate price-point range. Each wine is a different tribe displaying a different color with individualized illustrations. The challenge was to create three wine ranges, varying in price but with equally superior appearances. A unique concept showcasing labels displaying the biblical character of the Land of Israel. All are color-coded with custom illustrations with variations of the logo according to the range.