Zen Nouvelle

“Don’t put all your eggs in one basket” Expand your brand into new market categories. You have heard the saying: “do not put all your eggs in one basket”, it means that you do not concentrate everything in a single sector, and this applies perfectly to brands that sell products since it is of the utmost importance to diversify.

If we look at the most successful companies, they have a holding company, that is, a mother brand from which different brands emerge. They do this in order to place more products on the market in different categories. For example, a brand that sells unhealthy products creates a sub-brand where it can place healthy, organic products, etc. and in this way it manages to enter the market that is fashionable and reach a different audience. Thus profits are increased and if a product ceases to be functional, it has the support of others. At Jescar Diseño we are experts in creating 360 strategies for new products, to achieve graphically attractive packaging that communicates and stays in the consumer’s mind.

We present our Zen Novelle project, a brand created to distribute snacks with fruit mixtures, the category in which it falls is “healthy”, thus encompassing a new market concerned about its health, that lacks time and is looking for something healthy. One of its great attractions is that it has 5 types of mixes, variety is always a plus and the public appreciates it. After carrying out an exhaustive analysis, we chose to use a fresh, youthful and attractive design, it has a perfect game and balance. The colorimetry is striking and a specific color is used for each product to differentiate them. Good-sized images of the fruits that each one contains were placed, in this way the consumer easily identifies what it is.

We also add claims that engage and show the great benefits such as: “Deliciously healthy”, “Physical and mental performance”, “Antioxidant for your beauty”, etc. The set of typography, colors, isotype and images projects health and well-being, we achieve a high-impact product. If you have a brand and you are thinking of renewing the product or opening new lines, get in touch with us, the experts. We want to be part of your success story. Building brand loyalty is our mission!