JD Brands | Jescardiseño

Zapopan, Jal., México

All great projects start with a dream, just like DELISETE started. Two bakers made bread in Guadalajara, it was a product that stood out for its flavor and the quality of its ingredients. The small production grew more and more, they began to take their great flavor to other cities.

The bread was packaged in a simple package, but they realized that it was time to grow and dream big, that’s when they looked for Jescar Diseño. Our team carried out from the naming, we know that when creating a brand it must be easy to remember, but at the same time that it projects the attributes of the product, that is how DELISETE was born. It is the combination of delicious and seven, seven because the bread was made from seven whole grains, flaxseed, sesame, sunflower seeds, pumpkin seeds, amaranth, oats and wheat.

We created the logo with a typography that reflects freshness and the artisanal part, we integrated in the accent in the i, a slice of bread and in the t, the shape of a 7. We also added the tagline: artisanal bread, in this way our clients they will be able to easily identify and remember the brand. For the packaging we wanted it to look different from the competition, we went for a texture and warm colors in brown tones, to further highlight the craftsmanship.

As a suggestion of use we add chocolate and peanut butter. A very harmonious and balanced colorimetry, we also leave a window in the wrapper so that the exquisite bread can be seen. For almost 25 years, Jescar Diseño has fulfilled the dream of many brands, creating loyalty, we are very happy to be able to offer our packaging, advertising, branding and digital marketing services to different market segments, national and international.