JD Brands | Jescardiseño

Zapopan, Jal., México

At Jescar Diseño we seek to highlight the best of your product, highlight the competitive advantages and make the difference to achieve a successful product. Currently, the market is very competitive, a product that does not have a differential on the shelf is not going to be impressive, because the consumer looks for products that provide him, he consumes those that give him greater benefits, nutrients and that do not cause problems. For this reason, it is important to carry out an analysis before starting to design, where we can explore the product in detail, get to know it and know what can be highlighted. Always thinking about our target audience and the right language to achieve the expected success. It is a job that has to be done by experts, otherwise it will not stand out.

At Jescar Diseño we had the opportunity to work with Grupo La Anita, who had in mind to launch a new product, one of a kind, that did not exist on the shelf, a shepherd’s marinade. It was an interesting project and a challenge, the product fell into the category of sauces and barbecue sauces, after analyzing we defined that this product should look novel and traditional, phrases such as: “With a pastor, life is more tasty” were defined, to give that touch of craving, connecting with people who know how to enjoy life, who like that Mexican touch in their dishes. In addition, we use very direct phrases such as: “Ready to use” “Enjoy your al pastor dishes”, which help to clearly show what the product is. The color blue was used in the design, which represents seriousness and innovation and is complemented by the yellow used in the logo, it is part of the brand and gives it that touch of joy. It is complemented with flying ingredients, onion, chilies, pineapple… which gives it movement and freshness. The typography was customized to give character to the identity. All this together results in a product of great impact. In addition, its variants were worked on, the marinator that is to add to the dishes and the seasoning that is used to prepare. The product line of marinators, shepherd’s marinade, vegetable marinade, seafood marinade and BBQ was also worked on. If you have a product or are thinking of a new launch, come with us and we will help you take your product to another level, to make it different and a success story.