byn-a-bite | flavoured toast packaging

Vaidehi Tunge

Dyn-a-bite is a cultured, tangy flavoured yet healthy toast brand made with pops of fresh fruit, nuts and seeds is just that and so much more. Super healthy, if you ask us. It offers gluten free circular toasts with a variety of dips. The aim was to build the brand identity and packaging design system for dyn-a-bite.

Upon setting out to build the brand, I knew I wanted to showcase the fact that dyn-a-bite is made from real, whole ingredients – all of the good stuff, and none of the bad. Beyond that, I knew I wanted to make the functional benefits clear and understandable but also, you know, adding fun! So we developed a brand mark that embodies uniqueness and character, while still delivering on confidence; an illustration style that dials up the realness of the ingredients used; and a playful typography system that makes dyn-a-bite especially approachable.

The end result is a vibrantly colored, flexible system that brings forward the details of the product offering and transports our customer into an engaging world of best-for-you ingredients that deliver on function and taste.

 

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