Yippee Happy: 2 in 1 Pet Shampoo – Packaging Design

Yippee Happy: 2 in 1 Pet Shampoo – Packaging Design

Challenge: From the product concept “Instant Soft Coat”, would like to communicate with consumers to recognize feeling friendly ingredients for pets and owners and modernity. Consumers understand immediately when they see the packaging. In general, it wants the packaging comes out with a premium, clean, contemporary design and keep funny brand character.

Idea: We start the design by defining soft stuff to respond main visual as “Softly” – then we choose Yarn, Towels and Scarf which is suitable for Short Hair Dog, Long Hair Dog and Cat to convey feeling soft and embracing. Using icons to show pet-friendly ingredients and tags showing “Instant Soft Coat” as a selling point. We designed all of these to guarantee that a product would exactly be suitable for their pets.