Pedigree Plus

Pedigree Plus: Packaging Design

Challenge: Pedigree small breed has the new launch with Plus formula for small dogs. There are problems such as weight control and helping the digestive system. How to distinguish Pedigree from the normal formula?

Idea: We keep the brand identity of the Yellow and use the white color to make a difference from standard recipes. Use different color spots to help separate. Formulated specifically for dogs with problems clearly readable, and not confusing.