The motivation was to encourage people to make healthy and sustainable choices “Never treated with chemical medications and drawing 100% from their own honeycomb, Hivee honey is a honey brand that sells high quality organic honey to the end customer, packed with all the beneficial enzymes and pollen that the majority of store-bought honey lacks. This type of honey is very tasty and has a unique aroma with a warm nature. The simplicity and luxury of the packaging design of this precious product play an important role in its position.

The target audience is people who believe in healthy living and will spend a little extra to make a sensible choice especially when their family’s health is concerned. Those who use honey in their daily lifestyle and have a special interest in healthy living are the main focus.

The concept of the brand came from the idea of how honey is made.

Honey starts as flower nectar collected by bees, which gets broken down into simple sugars stored inside the honeycomb. The logo is a combination of a honeycomb and a bee.

The name HIVEE is inspired by the deep connection between the bees and a hive. (habitation or dwelling-place constructed for bees, usually either dome-shaped). Basically a combination of the word hive and bee. 
Talking about the tagline of the brand ‘ Towards a healthy life’

Hivee is a 100% organic honey brand. Choosing honey over refined and processed sugar may lead to long-term health benefits. Honey is known to have antioxidant, antimicrobial, and soothing effects. So a perfect choice for healthy life and it’s both sweet and wholesome.

More information regarding Nutrition facts is present at the back of the jar. So choose HIVEE and take your next step towards a healthy life!

 

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