Xiaowen’s Tea × Gu Ge

Xiaowen’s Tea × Gu Ge丨Liangshan Customized, Chinese Tea Flavor – Carrying Mountain Cans

Brand || Xiaowen Family Tea
Project matters || Online brand product image design
Category || Wuyi Rock Tea

【Mountain】
As the first identity recognition of Chinese tea
Variety and taste vary from mountain to mountain
The natural environment determines the category of tea
The category determines the production process
In-depth interpretation of the regional environment
is the key to making a good tea
So we start from [mountain]
For Xiaowenjia tea online full range of products
Output brand slogan
Liangshan customized, Chinese tea flavor

Therefore, we extract the geometric form of [mountain top]
Shaping the product form
And in the name of “carrying the mountain pot”
Conveying the original taste of “natural and pure” Chinese tea
Advocate a natural and healthy lifestyle
Therefore, the product positioning language is output
Carrying mountains, seeing nature

【Carrying Mountain Cans】Natural expression of Chinese tea

孝文家茶×古戈丨量山定制，中国茶味—携山罐

品 牌 || 孝文家茶
项目事项 || 线上品牌产品形象设计
品 类 || 武夷岩茶

【山】
作为中国茶的第一身份认知
品种、口感均因山而异
自然环境决定茶的品类
品类又决定了制作工艺
对地域环境的深入解读
是制作一泡好茶的关键
故我们从【山】出发
为孝文家茶线上全品类产品
输出品牌口号语
量山定制，中国茶味

故，我们提取【山头】的几何形态
塑造产品形态
并以【携山罐】之名
传递中国茶“自然纯粹”的原始口感
倡导自然健康的生活方式
故输出产品定位语
携山，见自然

【携山罐】中国茶的自然表达