Bennet Cosmesi Naturale Bio

The identity of the new Bennet cosmetic packaging design line expresses the search for a new way in natural and organic cosmetics. The composition of the colours, fonts, graphic elements and the combination of the parts in the new packaging design project have been carefully studied to clearly convey the naturalness of the ingredients and formulations.

The simplicity of a leaf, a natural element par excellence, becomes an original attention-grabbing element, almost an arrow that indicates and underlines the new brand.

The Bennet institutional logo is complemented by a “Cosmetici Naturali” claim which refers to the naturalness of the line, reinforced by a tagline “Volersi bene a pelle”, an element at the end of the layout which instantly summarizes the vocation of the product.

At the center of the graphic layout, the functionality of the product is clearly communicated, while the ingredients contained are told by a font that gives the idea of handwriting.

The pastel color palette, which frames the neutral tonality of the package with soft curves, helps to segment the various cosmetic types.

Pastel tones, light and easily readable lettering, monochromatic decorative graphic elements give life to a packaging design that responds to the need to segment the references based on functionality: hair care, cleansing and body care, body hygiene and oral hygiene.