Victor Philippe – lubricating body massage gel


Corso Cadore, 46, 10153 Torino TO, Italia

Design: WillBe
Location: Italy
Project Type: Produced
Client: Victor Philippe
Product Launch Location: Europe
Packaging Contents: Body massage gel
Packaging Substrate / Materials: Recycled plastic, recycled paper
Printing Process: Digital printing

To talk about love and sex in a packaging, it is necessary to identify a clear and direct message, never too trivial or vulgar.

During the brainstorming, we conveyed our ideas on concepts concerning the couples and the time spent in intimacy: sharing, passion, contact.

The result is a coherent product image, which avails itself of a system of differentiation that arrives immediately.

What’s Unique?
The writing and some of the icons that create the heart are colored based on the extension of the product, creating a line image and a system of coherent and immediate differentiation. The choice of a black background is impacting and places the product at ease with respect to the target audience and the distribution markets.