Kelesztő bakery

Hollóka Grafikai Műhely / Graphic Design Studio

Budapest, Magyarország

Kelesztő is an artisan bakery and meeting point in Szekszárd, Hungary. Since the basic idea (good bread brings good people together) could start a tradition in town, I took inspiration from the traditional color usage and embroidery of the area. Besides the static patterns, I also designed some loveable characters, emphasizing the personal and witty side of the brand. The package containing dried sourdough reflects all of these values. It’s traditional, minimal and playful at the same time. The fold on the top refers back to the logo itself in form, thus creating a solid brand structure.