Natural Treats

Asprey Creative

37 Freeman St, Fitzroy North VIC 3068, Australia

The Pet Project’s Natural Treat range has a key point of difference – every product is made from only one single ingredient. No flavour enhancers, no preservatives, no nothing!

Our redesign needed to improve the communication of the health benefits and tell more of a story of our love for our pets.

While retaining the brand’s primary aqua colour, the new look has a consolidated illustrative story across the front and back of the pack that is far more engaging and tells pet parents ‘We get you’. This is still unmistakably the same product, just more compelling and clearly differentiated.