Asprey Creative

37 Freeman St, Fitzroy North VIC 3068, Australia

For The Confectionery House’s first foray into premium chocolate we named, then designed the brand mark and packaging for this high-end chocolate honeycomb range. The brand is positioned as an artisan challenger brand – its point of difference is that it’s a contemporary, locally made offer with ethically sourced, high-quality ingredients made using traditional, artisanal methods.

Our naming process led to a beautiful, simple and great sounding name that immediately expresses the quality positioning of the brand. In bringing the brand and packaging to life, we used a minimalist and elegant aesthetic, deliberately juxtaposing traditional graphic style with a single, modern font. The bold and uncluttered product photography makes it the hero of the pack and ensures that taste appeal is the key motivator in consumer purchase intent.