Asprey Creative

37 Freeman St, Fitzroy North VIC 3068, Australia

Design: Asprey Creative
Location: Australia
Project Type: Produced
Client: Get Back Gorgeous
Product Launch Location: Global
Packaging Contents: Hair Care
Packaging Substrate / Materials: Plastic, aluminum
Printing Process: Various

Female hair loss is so rarely talked about that most people think only men lose their hair. Get Back Gorgeous is a hair loss treatment range for women. Given the cultural taboo around female hair loss, it was crucial for this range to look stylish, modern and empowering rather than medicinal or clinical.

The stylised ‘g’ letterform brand mark was the key to positioning this brand. The aesthetic is simple and bold, with this unique mark that helps normalise the issue and build confidence by being loud and proud, and an elegant addition to the user’s cosmetic products.