Detox Tea: Deteaco Case

A client approached our digital studio, Spans Agency, with the task to create a brand identity and a packaging for their products. The client’s company produces detox tea and has been in the market since 2014. In 2020 they decided to expand their sales channels, rebranding themselves as Deteaco.

Deteaco requested packaging that would blend seamlessly with the interior of their target audience, mainly women. Their regular clients often kept the tea jars at home and repurposed them for everyday use, such as storing children’s pencils or makeup brushes. To cater to this, we created several stylish packaging options, drawing inspiration from H&M HOME style.

The company’s logo consisted of three colors and it was a challenge for us to harmonize it with a sleek and stylish packaging design. Nonetheless, we presented three different concepts of design to Deteaco, allowing their audience to vote on their preferences. One design emphasized nature, highlighting the natural herbs used in the teas. This one was chosen by their customers.

Different product lines were differentiated by color, allowing us to incorporate the multicolored logo into the overall concept. Image of the main ingredient is showcased on the bottom of each package. The sleek silver cap adds a touch of purity, capturing the essence of the product.

Our designers loved this case because it was exciting and rewarding. We developed a brand book, selected brand colors, fonts, and various elements for their identity. All our ideas were met with enthusiasm, and there were minimal edits. As a result, we achieved a perfect concept that encapsulates the essence of Deteaco. Animations with rotating jars can be viewed on our Behance page.