OISHI Green Tea – Honey Lemon 0% : Packaging Design Project

OISHI Green Tea – Honey Lemon 0%: Packaging Design Project

Challenge: The goal is to modernize and make the OISHI Green Tea – Honey Lemon 0% packaging more appealing and in line with the preferences of health-conscious, modern consumers. The packaging should reflect a Japanese identity but go beyond, requiring a dynamic redesign that’s freer in its approach.

Idea: We’ll begin the redesign by using circular and borderless images to cover the entire label, with a focus on highlighting the tea’s flavor as a central design element. We’ll use an oversized “0” with a lighter font weight for instant recognition. The remaining text will be easily readable. For the rest of the text, we’ll choose easily readable and smaller fonts to create maximum impact on the label.