Tata Fruski – Indian Street Style Beverages

WHAT WE DID: Visual Architecture, Foodshot, Packaging Design

Bring home that street waali feeling!
Unique Street-Inspired Drinks for a new brand from the house of Tata

With Fruski, TCPL launched a new beverage brand aimed at capturing the essence of Indian streets in every sip! And we rose to the challenge with ‘majjedaar’ designs that captured the buzz of Indian street life. The food shots played up the ‘truly-desi’ flavors with irresistibly refreshing sensorials, and the motifs and colour palette are reminiscent of thoda khatta, thoda meetha taste of Indian drinks!