LionPeng Design Studio

Email 445703771@qq.com

The ink marks scratched by ancient masters leave endless beauty for future generations. Time has passed, and what has changed is the succession of Tang, Song, Yuan, Ming, and Qing dynasties, while what has remained unchanged is the ultimate pursuit of a better life by people from generation to generation. Brush, ink, paper and inkstone have been China’s “Four Treasures of the Study” for generations. Celebrities and famous paintings have precipitated the glory of an era. This inspiration has been used in packaging design. Chinese calligraphy possesses an abstract beauty unique to the structure of Chinese characters. From the perspective of techniques, the first thing Chinese painting seeks to learn is the brush and ink. Therefore, “ink” has become the main theme of this packaging design, thereby driving the charm and texture of Chinese culture.

The packaging mainly uses “ink” as the main element, retaining a beautiful painting. “Ink” can showcase and possess a high level of aesthetic attitude from the East, and the artistic conception and Zen meaning have become the main theme of this design. Thoroughly examining traditional Chinese culture, pen, ink, paper, and inkstone inherit the humanities. Through a unique and unified design combination, “pen and ink shine” is the best way to showcase the four great figures of China.

 

LionPeng Design Studio

Email 445703771@qq.com
Credits:
Design Director: Wei Peng
Client:
China Post