Lacuna Light

About:

Lacuna Light is a visionary skincare brand in India, drawing inspiration from the enchanting ocean. Guided by their commitment to sustainability and marine-friendly practices, their products are vegan, cruelty-free, reef-safe, and thoughtfully crafted with sustainably sourced marine ingredients, free from harmful chemicals. We were delighted when they approached us with a unique challenge—to design packaging that would embody the ocean’s vastness and gentleness, resonating harmoniously with the soft marine elements infused in their products.

Solution:

To symbolize the illumination of the uncharted depths of the ocean, we conceptualized the brand name “Lacuna Light.” The marine-inspired identity centers around a bespoke wave pattern seamlessly integrated into the packaging design. Crafting a simple wave rearranged to resemble a fish, our logo mark encapsulates the fluid motion of the sea. The soft typography and logo both incorporate this wave pattern, evoking the graceful movement of ocean waves.

Drawing inspiration from the captivating interplay of light and water, we developed a custom wave pattern and gradient design, reminiscent of the mesmerizing colors that dance upon the ocean’s surface. As the outer box is unveiled, a delightful surprise awaits—unraveling the brand’s narrative and revealing a hidden fun fact within the carton. Elevating the brand’s packaging to an unparalleled level of luxury, we implemented premium printing techniques, including Spot UV and emboss, to create a truly distinctive and captivating appearance.

Result:

The result is packaging that encapsulates the essence of Lacuna Light—a harmonious fusion of boundless oceanic beauty and the gentle touch of marine ingredients. With every product, customers embark on a sensory journey, connecting with the ocean’s depths and embracing a moment of serenity. The custom wave pattern and thoughtful design elevate the brand’s identity, communicating its dedication to environmental consciousness and creating a lasting impression on consumers. Lacuna Light’s unique packaging stands as a testament to the brand’s ethos and commitment to creating a positive impact on both skin and planet.