Barker’s Dozen: Pet Treats

Where Wholesome Treats Meet Playful Packaging!

Client
Barker’s Dozen: A pet bakery committed to crafting gourmet treats that are natural, preservative free, with the highest quality ingredients, specific to pet’s dietary requirements.

Brief
To design packaging for a variety of pet treats, capturing the essence of love and happiness that dogs bring along with the healthy USPs offered.

Insight
The love for their masters and treats is reflected in the eyes of every pet, especially dogs.

Design Approach
To capture this, we illustrated an adorable dog sporting goggles with a heart – a whimsical symbol of their unconditional affection. Thus, the concept of “dogs with gogs” came to life!

Final Output
Our packaging featured the lovable mascot donning the heart goggles, iconography depicting the ingredient of the treat and health benefits highlighted in a playful layout. The back of each pack showcases a unique reason to pamper beloved pets. Along with a ‘dozen reasons to treat your pet’, we thoughtfully illustrated the founder’s caricature—a heartfelt tribute to the visionary behind Barker’s Dozen to give a personal touch. Making use of the packaging to the fullest, a social initiative started by the brand was highlighted as well.

Result
The response was overwhelmingly positive, with pet parents falling for our playful packaging. Barker’s Dozen now stands out in the market, embracing the perfect blend of love and nutrition and an increased brand recall.