Mother’s

Mother’s represents a rebranding for a popular South Asian Snack and Pickle brand, Mother’s Recipe.

This brand is a household essential in every South Asian family, serving as an important culinary element. The main goal of this rebrand is to showcase the products’ natural qualities while enhancing their appearance through typography while still hinting towards the Indian heritage of the brand. The accompanying photographs transport us to the geographical origins of each of the main ingredients, establishing a visual narrative that captures the rebrand’s focus. A thoughtful color scheme is employed, where the varying colors convey different spice levels. The mildest notes are shown through the use of green, whereas the most spicy flavor is depicted by red. Using a serif font and a minimal spatial arrangement helps the products exude elegance and refinement.