JDO

International strategic design agency JDO has designed Andrélon Pro Nature Range. Celebrating the beauty of natural ingredients, the fresh and modern design elevates Andrélon’s legacy as the most beloved hair care brand in the Netherlands.

Founded in 1940 by the visionary Dutch hairdresser André de Jong, Andrélon has grown to become the undisputed number #1 hair care brand in the Netherlands. As a trusted and cherished market leader and a local jewel in Unilever’s portfolio, Andrélon’s iconic purple bottle is instantly recognisable.

For over ten years, JDO has been working closely with Andrélon as creative partners, providing dynamic creative solutions to help the brand keep up with changing needs and trends of this fast-moving category. As Andrélon prepared for the launch of their Pro Nature Range, a line of 100% biodegradable hair products made with deliciously natural ingredients and no sulphates or silicones, they once again sought the expertise of JDO.

“Our challenge was to effectively communicate this new proposition while ensuring it still felt like an authentic offering from Andrélon,” explains Ray Smith, Creative Director at JDO. “Since we were working with a new format and didn’t have the iconic bottle to rely on, we dedicated ourselves to infusing its brand essence into the design in a way that was premium and fresh.”

With beautiful background patterns that radiate natural beauty and carefree joy, the design for Andrélon Pro Nature Range celebrates the goodness of the ingredients while highlighting the brand’s benefits. Tapping into contemporary beauty codes, the aesthetic is clean, fresh, and luminous, promising a delightful and premium experience for anyone seeking a natural hair care routine.

“JDO has done a great job on Pro Nature, landing the full concept in a differentiated, premium bottle, while still giving it the Andrélon feeling,” comments Lidewei Derksen, Lead of Beauty & Wellbeing at Unilever Benelux. “I’m happy to see that Andrélon Pro Nature is a big success so far in the Dutch market.”

 

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