Ficção Púrpura

Eccentric daydreams and elephants

Red Cap has been consolidating itself in the beer sector due to its eccentric and creative creations which, combined with consistent label design work, position the brand as an irreverent exponent that generates curiosity for the beautiful cans on the market. For this collaborative project with Cervejaria Ruradélica, the innovation already present in other products was used to create vibrant and very striking art, both for its impressionistic aesthetic and striking color.

In this concept we mixed several artistic aesthetics, Van Gogh’s painting style, and the Renaissance composition paying homage to the “Creation of Adam”, an iconic work by Michelangelo. To complete the dream work, an elephant acts as God. Intense and vibrant, like beer. A work of art in the form of a can for visual and gustatory delight.