Matcha House

Is a luxury eCommerce store for premium Japanese Matcha, in Saudi Arabia.

The Mission
Create a luxury brand that has its roots deep in Japanese culture. For Saudi people. This is a very tough task considering the complications of Japanese history.

From the very beginning, Matcha House clearly wants to be #1 in Saudi. From the core message all the way to the packaging design, everything has to be PERFECT. So, the goal is to make it Matcha House™.

The Outcome
I helped Matcha House clarify its brand strategy, designed the visual identity with that strategy from the ground up, and built a highly effective brand identity that helped Matcha House spread its message and sell its products.

The Impact
Two Months after Matcha House brand identity launch, it’s got over 8k+ followers on Instagram alone, with a 4%+ conversion rate, and its target audience completely fell in love ❤ with the brand message and its packaging.

Matcha House Brand is now featured in the World Brand Design Society.

Logo Design – Sub-Logos – Design Brand Identity Design
Packaging Design – Product Naming

by Kamal Aldeen


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