Is a luxury eCommerce store for premium Japanese Matcha, in Saudi Arabia.
Create a luxury brand that has its roots deep in Japanese culture. For Saudi people. This is a very tough task considering the complications of Japanese history.
From the very beginning, Matcha House clearly wants to be #1 in Saudi. From the core message all the way to the packaging design, everything has to be PERFECT. So, the goal is to make it Matcha House™.
I helped Matcha House clarify its brand strategy, designed the visual identity with that strategy from the ground up, and built a highly effective brand identity that helped Matcha House spread its message and sell its products.
Two Months after Matcha House brand identity launch, it’s got over 8k+ followers on Instagram alone, with a 4%+ conversion rate, and its target audience completely fell in love with the brand message and its packaging.
Matcha House Brand is now featured in the World Brand Design Society.
Logo Design – Sub-Logos – Design Brand Identity Design
Packaging Design – Product Naming
by Kamal Aldeen