NIKE x La Casa de Carlota

Context

La Casa de Carlota is a creative activism company, formed by neurodiverse people (they have autism, Down syndrome or schizophrenia).

Case Study

Based on NIKE’s values of “diversity” and “overcoming”, the creatives of La Casa de Carlota are invited to create using their inner voice, breaking the line between the real and the imaginary, creating a world without barriers where inclusivity is patent & design is tangible, allowing you to see-touch-feel the individual artistic voice of each member of La Casa de Carlota.

To make the collaboration tangible, NIKE Air Force 1 sneakers & packaging were customized by hand, allowing an inclusive & contemporary vision of this emblematic model. The claim of this collaboration will be Express Yourself globally but will change the name to Expressa’t in Barcelona.

What’s Unique

“An inclusive collaboration, diversity is the new creativity.” La Casa de Carlota (LCDC)

Credits

Designers: Maider Arsuaga & Marco Arroyo-Vazquez, La Casa de Carlota BCN

Concept Idea, Art Direction: Maider Arsuaga & Marco Arroyo-VÁzquez

Photograph: Maider Arsuaga

School: ELISAVA
Tutor: Yon Elola