Ideogrambkk

9th Fl Sethiwan Tower 139 Pan Rd Silom Bangrak Bangkok 10500 Thailand

Hotcha: Chili Sauce Packaging & Branding Design Concept

Challenge: Exported chili sauce, with 3 levels of heat, wished to have a consistently impressive image that reflects the brand, but with a simple, cool, firm, and premium vibe to reveal the hidden flavor.

Idea: The square glass bottle with an aluminum lid gives a cool, firm and premium feel. The main key visual is the flames licking the burnt paper, to show the spiciness. There are three levels of burning, to indicate the heat levels, which makes the brand more recognizable. The levels of heat are differentiated even more with label colors and symbols.

 

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