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Munchi: Thai Snack Packaging & Branding Design Concept

Challenge: Elevating the homey snack brand to be more up-to-standard, unique, fun and appetizing. The product attributes can also make the brand more recognizable. Consistent mood and tone can create an impressive image.

Idea: A name like “Munchi” is concise, easy to remember and fun. Packaging is the market standard but with a bigger, and more appealing picture of the snack, with a lively composition and product’s key selling points. Each type is differentiated by colors, pictures and names. Other media, both offline and online, will use the same colors, to make the brand more recognizable.


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