Pyjama

When Nacho approached us with the restyling of Pajama, the sub-cellar’s entry-level wine, it was an honor for us and a project that we accepted responsibly. Remaking the image of a wine is a challenge; It is about maintaining its character by adapting it to new requirements. Pyjama was already a mature wine, it was still a “Demented” project but with the rest and coherence of a wine that has already come of age.

Adapting to the times required a change of outfit, which would begin with the moss burgundy bottle as a base. The previous label was one of those that we admired, but you had to take off your pajamas and put on your suit. A star-studded suit, comfortable, mature, valid for any season, which alludes to the place where the grape grows and gives the wine its character. Earth, represented in that profile of the Aquiliano mountains, is illuminated from the heights by a logo that represents the essence of its brand: the grape and the cup.