Branding and packaging design for Skin Generics, a cosmetic brand that was born with a high % of active concentration at an affordable price.
The main objective was to transmit the product formulation, the rational part of the brand yet with the modern image, we designed a graphic line that evoked a niche and exclusive image. Primary packaging in amber glass jars and bottles, and different color coding so that the product and benefit could be quickly identified.
For the secondary packaging, we used recycled matt cardboard that expressed the delicate aspects of the line. An integrated brand communication with a strong and unique brand identity.