ChocoPie Watermelon – Fruity snack with Trendy visual

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THE INSPIRING REQUIREMENT
Orion wanted to launch a new flavor of ChocoPie – Watermelon as a seasonal product to the market, special packaging is needed for this unique flavor. The special difference of this packaging is the real mold cake showcase to stimulate the beauty of watermelon with colorful and young mood & tone.

THE CREATIVE SOLUTION
The visual idea is to show different shapes of watermelons (round, half, triangles, etc.) along with different seasons in the year. To create a young spirit for the design besides the unique color palette, all the Vietnamese slang was also added to the product name.

THE OUTSTANDING RESULT
With Orion, the marketing value of the product is largely focused on the packaging. With the product Watermelon ChocoPie, the product was successful when it received a lot of positive feedback at the opening stage in the market. Therefore, with the uniqueness of the product combined with the eye-catching packaging, Orion decided to distribute it as a main product line.

 

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Credits:
Project Manager: Vy Nguyen
Project Management Executive: Hieu Duong
Strategic Planner : Nghia Pham
Creative Director: Khoi Pham
Art Director: Thuy Ninh
Creative Designer: My Du
Creative Designer: Ngoc Pham
Client:
Orion