Sarotto Winery

A bottle of wine extends beyond a mere palate celebration when Chídr transforms SAROTTO packaging into a romantic Italian countryside escape.

The Brighton-based Chídr Design Studio’s packaging and branding design for SAROTTO winery draws inspiration from the enchanting vineyard landscapes and the winery’s rich history. Combining with the use of print finishing and glass techniques, it romantically transports the viewer into a tranquil Italian countryside- from the look to the touch, establishing a visually compelling brand identity and narrative.

The bold colours, combined with the tactile experience of rough cardboard and embossed graphics, tangibly conveys the essence of the family winery brand, creating an immersive sensory experience. Meanwhile, this young and ambitious studio crafts a fresh and avant-garde look on the wine bottles, and the thoughtful placement of the brand name on the packaging ensures a memorable and distinctive focal point. An additional card introducing the production and specifications of the product inside also a detail in this design to emphasise the brand value.