Maria by Maria Rigol Ordi

Maria by Maria Rigol Ordi

An inclined label is a distinctive feature of Maria Rigol Ordi’s sparkling wines. Recently, their Gran Reserva underwent a redesign.

For this specific product, which is positioned as one of their premium offerings, our goal was to distinguish it from the rest. Beyond introducing new visual elements such as typography, hierarchy, and layout, we opted for a bold, perpendicular cut. This move away from the conventional straight-edged design of the rest of the range adds both a tactile sensation and a unique quality.

This revamped labeling and format redefine what a product can be, transforming it into an object of desire.

Design and Creative Direction by Atipus.
Photos by Enric Badrinas.