The 8th edition of Microtiratges by Maria Rigol Ordi marks a leap into a new territory, bringing to life a rosé crafted for experimentation. With a limited production, this edition isn’t just about creating a wine but about exploring new possibilities, and embracing the joy of the process.
Our role in this project was to translate that same sense of discovery into a visual experience. With each edition, the goal has been to reflect its unique characteristics and for this iteration, the spirit of experimentation was front and center. The design had to feel both technical and experimental, while maintaining the elegance that the Maria Rigol Ordi is known for.
The soft pink background evokes the freshness of the rosé, while the monospaced typography gives a nod to scientific forms, suggesting the careful balance of experimentation and precision in the winemaking process.
Each detail, from the type choice to the color palette, was carefully selected to convey this balance. We wanted the design to feel like a nod to both the scientific precision behind the winemaking process and the experimental nature of the edition. The typography and layout have a touch that sparks curiosity and engagement, much like the wine itself.