Sahar Sun

Another project with our partner in Iran. In design for dairy products in this select market, brands often use the image of a cow on their packaging. This is an influencing factor to the weak differentiation of brands on the shelf.

Our task was to bring a variance and convey the brand values more effectively yet stay within the category logic where its core tenets would still be recognizable.

We noted that the differentiation of brand designs on the dairy section shelf is quite weak, making it difficult for consumers to single out a product. In addition, the image of a cow is so often used by competing brands. So we created a design that would tickle the consumers’ interest and draw his attention, creating a needed emotional connection.

We used images of a farmer with his cow, depicting different scenarios of a happy farm life. The story of the friendship between a farmer and his cow evolves, and due to its success, the packaging has become the carrier of the essence of the brand. The product will bring smiles to buyers and passers by, and the story of a happy farm life will be told through its range of products, turning the packaging into the carrier of the brand’s story.

 

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Backbone Branding

Armenia
Credits:
Brand Strategist: Lusie Grigoryan
Brand Strategy Assisting: Nelly Stepanyan
Creative Director: Stepan Azaryan
Art Director & Illustrator: Elina Barseghyan
Graphic Designer: Mane Budaghyan, Ashot Hayrapetyan
Client:
Sahar Sun Dairy co