La Pócima

Starting from the premise set by the client to maintain the witchcraft theme previously used, we transformed each of the brand’s beverages into potions brewed by witches and warlocks during their covens.

Graphically, we established two color families (bright for the agave cream family and dark for the hard liquor family) onto which we applied illustrations inspired by the traditional American tattoo world, implemented on the bottle sleeves.

The result is a visually appealing and powerful product family in nightlife venues.

Awards:

• ANUARIA 2024 SELECTION (Spain)
• PELIKANOR 2024 SELECTION (Spain)
• SLEEVE LABEL AWARDS 2023 (Netherlands)