Revamped packaging of Mamaearth baby care range

Title: “Redesigning the packaging for Mamaearth baby care range”

Introducing a captivating redesign of Mamaearth’s Baby Care range, blending the natural goodness of turmeric and coconut with the endearing charm of koalas. The structural design of the bottles, inspired by the gentle nature of koalas, exudes an irresistible appeal, drawing consumers into a world of wholesome care and comfort for their little ones. The soft curves and gentle contours of the bottles evoke a sense of warmth and affection, seamlessly integrating into the daily routine of care for babies. The company’s values are reflected in a pattern that reflects their commitment to gentleness and customer care  The fonts used in the packaging design convey the gentleness of the product and the care shown towards customers.

This redesign transcends mere packaging, embodies a deeper connection between Mamaearth and its consumers, and extends its commitment to eco-consciousness and sustainability. The use of recyclable materials and eco-friendly inks reinforces Mamaearth’s dedication to preserving the planet for future generations.

The Koala-Inspired Redesign showcases a creative exploration of packaging design and a strategic approach to brand differentiation and consumer engagement. Through thoughtful integration of nature-inspired elements and meticulous attention to detail, Mamaearth’s Baby Care range emerges as a standout choice for parents seeking the best for their little ones.

Team: Aryamik Shukla and Anjali Ahir [Industrial design]

Dimple Chindalia and Suhani Desai [Graphic design]

Faculties: Prof. Pritesh Bhatia and Mr. Jaimin Bhavsar

Institute: GLS Institute of Design, Ahmedabad