House of Fish

THE TASK

Our client from the USA – Lea Foods entrusted us with his project. We made the design of the logo and the design of the packaging of the «House of Fish» fish products.
Our studio developed a concept.

The “rubbed” font in the logo gives the logo a crafty feel, the image of fish is drawn in such a way as to give it volume. We have almost no text information on the packaging, and only one blank – these techniques make it easier to read information and recognize the brand in refrigerators in stores, where packages are sometimes placed chaotically.

Color range in pleasant white-blue tones, typical of the fish segment.

The food zone is made in the form of a window – the product itself and a graphic image of a fish. Above – in our country, we have combined photos of condiments or other food, which is often served with fish. Thus, fudge began to look naturalistic and appetizing.