Hoa Yen

​​​​​​​​​​​​​​“The wood scent weaves into the space, lingering on the detailed carved patterns on the wooden door. Deeply inside, it carries many ups and downs of the Vietnam Royal Family.”

Hoa Yen is nestled through the ups and downs of history, in the old Gia Dinh, now Ho Chi Minh City. Hoa Yen Yen is a hidden carved painting, created by the scratches of time, preserving inspiration, culture, and ancient and full of stories. Today, Hoa Yen welcomes all guests to discover the Orient with a space and experiences that reflect its elegance and courtesy.

Stepping through the gate of “A Royal Welcome”, Hoa Yen formally welcomes its visitors, which makes them feel like they are truly noble and begin to live in a space full of precious nostalgic experiences.

Hoa Yen visual identity system originated from ancient materials and graphic style. Inspired by the way of arranging text on ancient Vietnamese manuscripts “châu bản” (information “written” in red ink on Poonah paper “giấy dó”), Hoa Yen’s typography system includes main typography (the last stroke of each letter is like a stroke of calligraphy text) and sub-typography. This arrangement is applied harmoniously throughout the brand identity system, highlighting the deliberate and decisive nature of the information to be conveyed.

At Hoa Yen, each noble’s room is identified by a different painting, which will be displayed on the key box and the curtain in front of the door.