La Fidelia

​​​​​​​La Fidelia came to us to help them bring to life their new product line, loose leaf. They had the idea of giving the consumer the alternative to now enjoy an infusion beyond a hot preparation, expanding the types of consumption to cold drinks, cocktails, and even those prepared with milk. From the beginning, we knew it was going to be key for this project to maintain a clear visual relationship between their core teabag boxes and this new product, in order to preserve the connection created between the consumer and the already recognised brand.

Taking inspiration from the current illustration style provided by the client, we created new illustrations of the ingredients for each variety of infusions, to highlight the primary flavour profile at first glance. Since we had the opportunity to work on elements that would be preserved as part of the brand’s visual identity, we took the chance to elevate the brand by reimagining elements of La Fidelia such as typography and its hierarchies, the photographic style, and primarily the use of illustrations, giving them a more functional and extensive role for digital applications and future accessory packaging.