Le Clos des Lavandes Wine

Le Clos des Lavandes, rooted in the heart of the Drôme, is a winegrowing estate with a rich family history. For several generations, this emblematic site has embodied know-how built up over generations. But, faced with an ever-changing market, Clos des Lavandes needed a new lease of life, a visual identity that resonated as much with its past as with its future.

Redesign objective: modernize without distorting
The main objective of our project was to modernize the brand while remaining true to its deep roots. We wanted to create a powerful storytelling around the history of Le Clos and the family that built it, while allowing the estate to stand out thanks to a unique visual identity. The aim of the redesign was to capture the essence of the terroir while presenting it in a new, more dynamic light.

The graphic elements we chose were directly inspired by the Drôme terroir. We opted for earthy colors and natural textures that evoke vineyards and lavender fields, while adding a touch of modernity through clean lines and minimalist design. Every element, from the logo to the bottle label, has been designed to tell a story – that of an estate that, while remaining true to its traditions, is elegantly embracing modernity and passing on its family history.

Results and outlook
Thanks to this redesign, Clos des Lavandes now boasts a strong, coherent visual identity, reflecting both its heritage and its future aspirations. This new image enables the company to position itself as a key player in the region, while strengthening its ties with customers and visitors. The new identity will also enable the company to open up new market segments, particularly in the CHR (Cafés, Hotels, Restaurants) sector.

NB: this is a fictitious project