Design: Durante Associati
Project Type: Produced
Client: Fattoria Italiana Martelli
Product Launch Location: Italy
Packaging Contents: Petra Casella Wine
Packaging Substrate / Materials: Cotton paper, glass bottle
Printing Process: Embossing, die cutting, foil stamping, varnish
PETRA CASELLA’s packaging design immediately captures attention thanks to the particular die cutting technique, inviting the viewer to explore the world through the wine. The light tones, combined with blue/purple and gold foil stamping details, evokes a pop charm that enhance the product’s uniqueness. The label design transforms the bottle into an art that combines tradition and innovation.