Petra Casella

Design: Durante Associati
Project Type: Produced
Client: Fattoria Italiana Martelli
Product Launch Location: Italy
Packaging Contents: Petra Casella Wine
Packaging Substrate / Materials: Cotton paper, glass bottle
Printing Process: Embossing, die cutting, foil stamping, varnish

PETRA CASELLA’s packaging design immediately captures attention thanks to the particular die cutting technique, inviting the viewer to explore the world through the wine. The light tones, combined with blue/purple and gold foil stamping details, evokes a pop charm that enhance the product’s uniqueness. The label design transforms the bottle into an art that combines tradition and innovation.

Curator’s Insight:
The packaging design for Petra Casella wine, created by Durante Associati, stands out for its use of vintage-inspired photography and layered textures. The torn paper effect on the label adds depth, creating an engaging visual contrast between the upper and lower portions of the figure. The strategic use of embossing and foil stamping, along with lightning bolts and stars, gives the label a modern, playful twist while still retaining a touch of elegance. The cotton paper substrate enhances the tactile experience, creating a more premium feel. With its subtle yet impactful use of colors—particularly the soft pink tones reflecting the rosato wine—the design evokes both sophistication and approachability. Overall, the packaging is a compelling blend of tradition and contemporary design, resonating with the brand’s Italian heritage and innovative spirit.